Best Business Strategy You Will Read in 2021

It’s not unusual for business owners to feel trapped at times. Sales are leveling off, it's gotten hard to find employees to staff up, or you just feel like you're in a runnel. When this happens, you may need a new set of eyes to help you find ways to re-energize and grow your business. Different businesses have different goals and take dissimilar routes to fulfill those goals. These routes constitute the business strategies of these businesses. While it is easy to be aware of the definition of business policy, sometimes it’s an uphill task to form and execute a successful one.

Here is an article to help you understand business stratagem to fullest by answering your questions and clearing your doubts about everything related to it.

What Is Business Strategy?

Business strategy can be understood as the course of action or set of decisions which assist the entrepreneurs in achieving specific business objectives. It is the spinal column of the business as it is the roadmap which leads to the desired goals. Any fault in this roadmap can result in the business getting lost in the crowd of overwhelming competitors.

Importance of Business Strategy

The value of business strategy is becoming perceptible and there’s a huge increase in the types of business strategies used by the businesses. Here are four reasons why a strategy is necessary for your business.

·         Planning

Business strategy is a part of a business plan. While the business plan sets the goals and objectives, the strategy gives you a way to fulfill those goals. It is a plan to reach where you intend to.

·         Ecological examine

Too many CEOs don’t take the time to truly know the external environment that can have a positive or negative impact on performance. This is not to say that leaders are not in tune with their customers, or not aware of their competition. The question is how thorough an analysis is they doing? Jack Welch had it right when he asked his division leaders to dig deep to understand how things might change before they really happened. Being aware and prepared for potential shifts in your market or industry provides the opportunity to take action before it happens.

There is a huge opportunity for CEOs/Owners to excel in performance with a well-crafted strategy. Bottom line, execution without strategy is aimless. Let us know what you think of these five reasons strategy is important and share with us some of your own experiences. We would love to hear from you.


·         Resource allotment


One thing is clear about any company, large and small—resources are finite. We wish they were infinite, but that will never be the case. Strategy is about making choices. What products, services and markets will be a part of the future and what we should not do? These types of decisions are critical to ensuring that limited resources are being deployed to the most promising opportunities that will provide the greatest return.


·         Strengths and Weaknesses

Most of the times, you get to know about your real strengths and weaknesses while formulating a strategy. Moreover, it also helps you capitalize on what you’re good at and use that to overshadow your weaknesses (or eliminate them).


Levels of Business Strategy

Business strategies can be classified into three levels –

Level 1: The Corporate Level

The commercial level is the uppermost and most extensive altitude of the business strategy. It is the business plan which sets the guidelines of what is to be achieved and how the business is expected to achieve it. It sets the mission, vision, and corporate objectives for everyone.

Level 2: The Business Unit Level

The business entity level is a unit specific strategy which differs for different units of the business. A unit can be different products or channels which have totally different operations. These units form strategies to differentiate themselves from the competitors using competitive strategies and to align their objectives with the overall business objective defined in the corporate level strategy.

Level 3: The Functional Level

The functional level strategies are set by different departments of the units. The departments include but are not limited to marketing, sales, operations, finance, CRM etc. These functional level strategies are limited to day to day actions and decisions needed to deliver unit level and corporate level strategies, maintaining relationships between different departments, and fulfilling functional goals.

Key Components of a Business Strategy

Here are the key components of a business strategy.

Task, Idea, & Business Objectives

The main focus of a business strategy is to fulfill the business objective. It gives the idea and path to the business with clear commands of what needs to be done, how it needs to be done, and who all are responsible for it.

Core principles

It also states the ‘musts’ and ‘must not’ of the business which clarify most of the doubts and give a clear direction to the top level, units, as well as the departments.


Unless there are no control measures, the viability of a business strategy can’t be assessed properly. A good business strategy always includes ways to track the company’s output and performance against the set targets.


A SWOT (strengths, weaknesses, opportunities, and threats) analysis is a rundown of the company’s current situation. It is a necessary component of a business strategy as it represents the current strengths and opportunities which the company can make use of and the weaknesses and threats which the company should be wary of.

Operational strategy

Unit and functional business strategies get deep into the operational details of how the work needs to be done in order to be most effective and efficient. This saves a lot of time and effort as everyone knows what needs to be done.

Final Thoughts

A business strategy is a combination of proactive actions on the part of management, for the purpose of enhancing the company’s market position and overall performance and reactions to unexpected developments and new market conditions.

The maximum part of the company’s present strategy is a result of formerly initiated actions and business approaches, but when market conditions take an unanticipated turn, the company requires a strategic reaction to cope with contingencies. Hence, for unforeseen development, a part of the business strategy is formulated as a reasoned response.